Quick Thinking: Cookie Monsta

There's a group of you who have experienced Connie's Kitchen and, as a result, already know what truth lives behind the following statement: My Moms can bake. Straight up.

This blog is for those who missed that opportunity.

Connie bakes treats. And not just any kind of treats, y'all. She bakes the kind of treats that, after you eat them, you can recall with absolute clarity where you were when you first tried one, the kind of treats that make memories for you, the kind of treats that you want everyone you know to have, the kind of treats that you always crave and the kind of treats you can never have enough of.

Baking skills like you read about.

And, now that she's moving toward the next chapter of her life, Connie is going to start offering those treats to paying customers. (That's right, "Let them eat Connie's Kitchen" is right around the corner.) But, before we get the goodness out there, we need to build a brand, find a voice and raise customer awareness.

That's where me & my friends at Stebbings come in.

They bring the design heat.




See?

I bring, well...um, charm, I guess. (Actually, I don't bring much charm.)

I can bring some word skills at times, though.

With that in mind, below is a draft of the product blurbs and voice I've constructed to go along with Stebbings logo for Connie's new venture. Her baking chops may have passed me by, but the skill of molding everyday ingredients into something consumable for the masses has not.

Sweet.

#himom

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Connie's Kitchen Thinking
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COOKIES

Chocolate Chip

The world’s most recognized cookie mixed with a dash of our secret ingredient: Connie’s TLC™.

And, trust us, that makes all the difference.

Chocolate Crinkles

Chocolate deliciousness showered in powdered sugar.

Looks like milk isn’t the only one who just found a new favorite cookie.

Oatmeal Raisin

The wholesome oats and raisins along with Connie’s TLC™ will surely stir memories from your childhood. Or create them.

Time traveling has never been so sweet. (Just don’t forget to buckle your safety belt!)

Oatmeal Cranberry Chunk

We replaced the raisins with cranberries and added white chocolate chips to satisfy your sweet tooth. Think of them as oatmeal raisin’s long lost cousin.

Let the friendly family flavor feud begin!

Peanut Butter

Classic, salty & sweet. These handcrafted cookies may have been pressed into form with a fork, but each was certainly shaped with love.

Shaped with Connie’s TLC™, to be exact.

Raspberry Thumbprints

Buttery shortbread, raspberry preserves and an almond glaze are the main culprits that make up these unique treats.

Lucky for you, eating more than one isn’t a crime.

Snickerdoodles

We’re not sure where snickerdoodles gained their namesake either. But we know the cinnamon sugar goodness is no mystery.

It’s elementary, my dear.

Sugar

The cookie in its most basic form.  6 ingredients: Sugar, eggs, butter, flour, vanilla and, of course, Connie’s TLC™. Yes, they’re simple.

But far from plain.


SPECIALTIES

Brownie Bites

Fudgy goodness that will help you scratch those anytime-of-day chocolate itches.

Yes. It’s ok to keep scratching.

Chocolate Chip Squares

Our classic chocolate chip cookie revisited. (Well, actually just reshaped.) Turns out it is hip to be square.

It’s yummy, too.

Connie’s TLC™ Squares

A layer of shredded coconut on top of a layer of chocolate chips on top of a layer of walnuts on top of a layer of graham cracker crust all topped with Connie’s TLC™.

If you don’t feel the love, we know your taste buds will.

Date and Nut Squares

Dates & nuts mixed together give these cakey squares their signature taste. Powdered sugar gives them their signature look.

We’ll give you permission to enjoy both.

Peanut Butter Balls

Our trademark specialty: Hand-rolled peanut butter batter dipped in Connie’s homemade chocolate sauce.

We’re pretty sure you’ll love them to pieces.

Raisin Squares

They don’t wear glasses. And they’re not from California. But they will make your taste buds dance.

Or so we heard. (Through the grapevine, of course.)

Toffee Nut Bars

Decadent dessert bars molded with Connie’s TLC™ out of brown sugar, coconut and walnuts. They’re sweet. They’re buttery. They’re nutty.

Grab ‘em.